‘Moving More, Living More: the physical activity Olympic and Paralympic legacy for the nation’. The Government and Mayor of London have launched a team effort to promote physical activity across the country, ensuring it is a lasting legacy of London 2012 and part of a long-term vision for a fitter nation.
Moving More, Living More builds on learning from the worlds most active countries, that action on physical activity needs to be a long term effort and is best tackled through a team approach across government and all sectors.
By bringing together individuals and key organisations, like local authorities, businesses and employers, this approach will make sure the drive to tackle physical activity:
Has strong leadership at national, local and community level;
Involves partners across all sectors and levels working together;
Shines a light on existing good practice, celebrating the work of local champions who drive a huge variety of local activities;
Provides opportunities which work for people. This is not just about telling people to do more exercise because it is good for them, it is about giving them the opportunity to be active in ways which fit into their everyday lives and which suits their interests and;
Recognises and tackles the barriers that prevent people being active.